Features

UTM parameters are a tool for traffic source analysis of your website. They are usually used in advertisements and e-commerce. Parameters can be different, but almost all services use a fixed list of parameters:

• utm_source
• utm_campaign
• utm_medium
• utm_term
• utm_content

The problem is that after redirecting to the target website UTM parameters can be easily lost. Usually, it happens when the user decides to click internal links. In this case, the UTM parameters disappear and you can’t send them later with the request form data.

Also, the parameters can be lost if the user leaves the website and returns back after some days via bookmarks or search query.

The plugin allows to solve these problems. It provides a mechanism for saving typical UTM parameters to cookies and fetching them from there for further use.

Usage

UTM parameters can be used for different purposes. You have several ways to get UTM values:

Facade in php code:

\AndreiShilov\UTMSaver\Facades\UTM::get(‘utm_source’);

Markup function in the template:

{{ utm(‘utm_source’) }}

Via javascript, for example using JQuery Cookie plugin:

$.cookie(‘utm_source’);

For example, you have a form for collecting requests. The form has special fields for utm-parameters. You can edit template:

<input type=”hidden” name=”utm_source” value=”{{ utm(‘utm_source’)” />
<input type=”hidden” name=”utm_campaign” value=”{{ utm(‘utm_campaign’)” />
<input type=”hidden” name=”utm_medium” value=”{{ utm(‘utm_medium’)” />
<input type=”hidden” name=”utm_term” value=”{{ utm(‘utm_term’)” />
<input type=”hidden” name=”utm_content” value=”{{ utm(‘utm_content’)” />

Plugin settings allow to set cookies TTL, which is usually used as a part of analysis settings. For example, you can increase value for long-term deals.

Permissions

The plugin has configurable permissions for editing settings.

Notes

Plugin supports russian localization.

If the user visits your website with a new set of UTM parameters, old values will be replaced.

Every hit renews cookie lifetime. But if the user doesn’t visit your website for TTL days, the cookies will be forgotten.